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Art Direction
On the occasion of its 10th anniversary, Karimoku New Standard has reimagined its visual identity, including the brand logo, catalogues and website. Tokyo based graphic designer Rikako Nagashima (village®), who is well-known for her innovative and uncompromising, if not radical, design was assigned to the project. The new design accounts for the rapid development and growth of the collection during the past 10 years, and positions the brand for the coming decade. David Glaettli/GDD’s art direction for this visual identity update involved the selection and briefing of the graphic designer, definition of the interface and contents , selection of images and texts, concept design for the photo-s ...
Stand Design
In the past years at the Salone Del Mobile, Karimoku New Standard exhibited in “real” spaces, such as actual apartments and office spaces in the centre of Milan. It was important to us to show that the furniture, with its contemporary and unique character, fits into every kind of space, both eastern and western, new and old, private and public. In 2017, Karimoku exhibited for the first time in a booth at the Salone Del Mobile trade fair at Rho Fiera. The challenge for this exhibition was therefore to show the furniture in a natural way that would stimulate the imagination of the visitors, but without faking a real interior. To achieve this, the concept for the stand design wa ...
Art Direction
David Galettli/GDD’s design of this second booklet catalogue for Karimoku New Standard is inspired by classic, grid-based, precise Swiss graphic design and combines the functionality of a manual with the reading experience of an editorial magazine. The booklet’s art direction involved development of the overall visual concept, definition of contents, selection of images and texts, copywriting of the editorial, concept for the interior photoshooting and the selection and direction of the collaborating graphic designer, photographer and stylist. The photographer Norio Kidera, who studied under Takashi Homma, and stylist Fumiko Sakuhara, who regularly works for Muji and other major companies, c ...