Creative Direction

Tajimi Custom Tiles

Tajimi Custom Tiles is a new brand offering bespoke tiles made in Tajimi, Japan. Tajimi City is the epicentre of the Japanese tile industry, with a centuries-old tradition of craftsmanship and excellence. The majority of tile companies in Tajimi specialise in high-volume production of standard tiles. There remain, however, a number of smaller, highly-specialised manufacturers using a rarely seen combination of alternative production methods and traditional Japanese glazing and firing. Tajimi Custom Tiles works with the most innovative and skilled of these artisanal manufacturers to produce custom-tailored tiles in any size, shape, colour and texture for architects and designers worldwide. A ...
Exhibition Design

Swiss Design / Made in Japan

What happens when Swiss product design innovation meets the excellence and tradition of Japanese craftsmanship?  Swiss Design / Made in Japan posed an answer and brought fresh perspective to Swiss design. This exhibition was about collaborations between cultures and what each has to offer. Items displayed are designed by Swiss designers or art directors working with Japanese manufacturers and craftsmen.  Also exhibited are a selection of products designed in Japan and made in Switzerland. The pieces embody the values of both countries. Both design cultures share a perception of the essential, of quality, functionality and unobtrusiveness.  Separately, Swiss design culture provides a strong r ...
Creative Direction

Karimoku New Standard

Karimoku New Standard (KNS) is a furniture brand launched in 2009 by the Japanese manufacturer Karimoku Furniture Inc. It is a curated collection of contemporary, joyful, functional furniture and home accessories for home and contract use, developed with a new generation of international designers. The products combine the designers’ innovative spirit with Karimoku’s experience in carpentry craftsmanship and cutting-edge technology. All the items in the collections are made in Japan from sustainably sourced domestic hardwoods. The KNS collection is sold worldwide in 127 shops in 22 countries. It is represented in the permanent design collections of museums such as the Fond National d'Art Con ...
Exhibition Design

Tile Kiosk

We created the pop-up shop Tile Kiosk for the promotion of the new brand Tajimi Custom Tiles and hosted it at the popular shopping and gallery complex SPIRAL near the Omotesando crossing in Tokyo,. Tile Kiosk made available a large selection of tiles, both dead-stock and production pieces, as well as ceramic objects made by local Tajimi craftsmen, and all could be purchased individually at Tile Kiosk. The presentation was inspired by sample displays at tile factories in Tajimi and designed to show the beauty and huge variety of colours, textures, shapes and sizes of artisanal Tajimi tiles. Tile Kiosk was realised in collaboration with Nao Takegata / Dailypress. Tajimi City is the centre of t ...
Design Management

zucca bag series

zucca is a Japanese fashion brand founded in 1988 that became very popular in the late ‘90s and early 2000s. zucca operates shops in major Japanese cities. zucca is part of the A-Net Group, owned by Issey Miyake. zucca approached David Glaettli/ GDD in 2018 about creating a new series of bags.  This line of bags was designed to be long lasting, functional tools, rather than short-lived fashion accessories, but still zucca at heart.  David Glaettli/GDD invited the Berlin based product design studio Geckeler Michels to develop backpacks, pouches and wallets. This line was first presented in Berlin in 2019.David Glaettli/GDD’s overseeing of this project included the selection of the designers, ...
Design Management
Creative Direction

Sumida Contemporary

Sumida Contemporary is a collaborative platform and a curated label for contemporary craft products that launched in 2018. Sumida city is one of the 23 wards of Tokyo and is located east of the Sumida river. For the past 300 years Sumida has been a manufacturing city with a high density of factories and craft businesses in the midst of the metropolis.  Sumida produces a breadth of products from soap to lacquerware, glass, leather goods, watering cans, brushes, and everything in between. With the aim to support and promote Sumida and its historic industry, the Sumida city administration invited David Glaettli/ GDD to develop a design project. This invitation led to the creation of Sumida Cont ...
Exhibition Design

Milan Design Week 2019

During the Milan Design Week 2019, Karimoku New Standard/ KNS held a special exhibition titled KNS Home & Garden.   KNS Home & Garden.  David Glaettli/GDD conceived and executed this exhibit as a home, rather than a traditional exhibition. In an apartment and secluded private garden in the historic Brera district, visitors were welcomed.  The curated space encouraged them to gather, sit down, relax and enjoy drinks and appetisers prepared by Japanese chef Shiori Goto. David Glaettli/GDD furnished the space with KNS furniture and a collection of art and private objects. David Glaettli/GDD’s involvement also included exhibition concept and design, location hunting, coordination and sty ...
Production & Styling

Styling for the KNS Catalogue 2019

The images for the KNS Catalogue 2019 were shot at Karimoku’s large in-house photo studios by the Tokyo based photographer Kenta Hasegawa. The scenography approach evolved from the concept of authenticity in KNS exhibitions and photo shoots; rather than “faking” a real interior instead deliberately highlighting and exploring the improvised character of such temporary settings. Building on the themes of “unfinished” and “imperfect” as well as on the idea of a human-scaled architectural mock-up, only raw construction and DIY materials were used for the set as well as for the styling. This project involved concept design and implementation, selection and direction of the photographer, set desig ...
Stand Design

Salone Del Mobile di Milano, 2019

In celebration of the 10th anniversary of the Karimoku New Standard/ KNS brand,  the stand design for Salone Del Mobile di Milano, 2019 was inspired by a construction site, representing a creative space of change and progress. Building on the themes of “unfinished” and “imperfect”,  the stand contrasted and contradicted the shiny, superficial spaces found at trade shows, deliberately exposing what lies beneath the surface and using it as a design medium. The construction site also represented the ongoing development of the KNS brand. What began as a small project for designer collaborations has grown into an international design brand, active in fields including offices and public ...
Production & Styling

Styling for 2016/ Arita catalogue

These photos of all the brand’s 16 porcelain collections were shot in May 2017.  The shoot was for the first conclusive catalogue after the brand launch, and was achieved on a low budget in Arita with photographer Kenta Hasegawa. The challenge for the styling of these images was to show the character,  particularities and functionality of each collection with minimal means. To this end GDD used plywood boards for a background, each painted in a distinct color for each designer.  Props from home and natural lighting rounded out the loo.
Stand Design

IFFT, Tokyo 2018

The stand for Karimoku at the International Furniture Fair Tokyo was designed together with Tokyo based designer Wataru Kumano.  Kvadrat Tokyo had a supporting role, supplying upholstery fabrics, curtains and rugs. For the first time, Karimoku New Standard/ KNS was shown together with other brands of Karimoku.  The stand aimed to give an idea of the wide range of Karimoku’s activity, while giving room to each of the individual brands and identities.  With the use of translucent textiles and minimal individual colour schemes, the stand was loosely separated into different sections, one for each brand.
Exhibition Design

Sumida Contemporary at Ginza Loft

The department store LOFT in Tokyo’s Ginza district invited Sumida Contemporary to exhibit. We juxtaposed existing products of the Sumida craftsmen with works of their collaborating designers as a teaser for our future products which were in the production pipeline at the time. The strong contrast between the traditional, often handmade craft products and the progressive designs sparked the imagination of the visitors and whetted their appetites for the upcoming collaborative products. The exhibited objects were also available for purchase. Sumida Contemporary is a collaborative platform and a curated label for contemporary craft products, which launched in 2018. Sumida Contemporary combines ...
Stand Design

Salone Del Mobile di Milano, 2018

The design for the Karimoku New Standard/ KNS stand expanded upon the stand of the previous year. Instead of “faking” a real interior space, as is common at trade fairs, the stand was designed as a life-sized architectural mock-up.  Construction materials were deliberately left unfinished and construction details were used as decorative elements. The design was abstract, consciously set in between fake and real, and was as fake as necessary, yet as real as possible. The volumes of the walls and colours were inspired by abstract minimalism artworks. 
Art Direction

Rebranding of Karimoku New Standard 2018

On the occasion of its 10th anniversary, Karimoku New Standard has reimagined its visual identity, including the brand logo, catalogues and website. Tokyo based graphic designer Rikako Nagashima (village®), who is well-known for her innovative and uncompromising, if not radical, design was assigned to the project. The new design accounts for the rapid development and growth of the collection during the past 10 years, and positions the brand for the coming decade. David Glaettli/GDD’s art direction for this visual identity update involved the selection and briefing of the graphic designer, definition of the interface and contents , selection of images and texts, concept design for the photo-s ...
Design Management

2016/ Arita

2016/ is a new brand of ceramic tableware, interior accessories and jewellery. The brand brings together the century old porcelain making expertise of 16 Arita manufacturers with the talents of 16 international designers and includes almost 400 products in total. After 2 years of development, the 2016/ brand was successfully launched at the Milan Design Week 2016. In the year 1616, the art of ceramic production was introduced to Japan by Korean craftspeople. Pure Kaolin stone, the primary material for making porcelain, was discovered in the town of Arita in the Saga prefecture in southern Japan. In the following centuries, Arita developed into the most important site for ceramic production i ...
Production & Styling

Photo production for the KNS Catalogue 2018

These photos were shot in a transformed factory building in Shinjuku, Tokyo by photographer Gottingham. The concept was to playfully unmask the difference between the seemingly perfect, shiny interiors of catalogues and magazines and the reality of actual homes.  To achieve this goal the shoot created both a subjective and objective photo set of each setting by changing the lens, lighting and perspective. For the objective photos, each setting was first perfectly styled and shot on a tripod from a low angle, long focal length and with coordinated lighting. For the subjective photos, the same scene was then shot by hand camera with a ring-flash and wide angle from short distance. Both ki ...
Product Development Support

Accessories for Maharam

In 2017, under the direction of Scholten & Baijings, the US textile manufacturer Maharam started to develop a collection of accessories made in Japan for the Japanese and Asian market. The collection includes wooden trays and stools that are produced by Karimoku Furniture Inc. This project involved the coordination between the local Japanese manufacturer, the designers and Maharam.  Also provided by GDD was the supervision of the product development, the revision of product samples, translation and mediation.
Exhibition Design

Tokyo Design Week 2017

During Tokyo Design Week 2017 Karimoku New Standard exhibited under the title Variations/Situations at the AXIS building in Roppongi, Tokyo in the IMA concept store.  This location was shared with the French photo gallery Yellow Korner.  Recognising the creative opportunity of exhibiting at a photo gallery, David Glaettli/GDD collaborated with the Tokyo based photographer Gottingham (Gosuke Sugiyama) to create an installation where furniture interacts with photographic artwork. The exhibited artwork was originally created by Gottingham in collaboration with David Glaettli during the photo shooting for the Karimoku New Standard Catalogue 2017.  During this previous creative col ...
Art Direction

Catalogue for Karimoku New Standard 2017

The design of the third booklet catalogue for Karimoku New Standard combines the eye-minded, minimalistic and upscale look of art catalogues with the functionality of an instruction manual. David Glaettli/GDD's art direction for the booklet involved the development of the visual concept, definition of contents, selection of images and texts, concept development for the photoshooting of the scenes and the selection and direction of the collaborating photographer. Graphic design: Haruhiko Taniuchi (desegno ltd.) Photography (scenes): Gottingham Styling: David Glaettli Direction: David Glaettli
Production & Styling

Photo production for the Karimoku New Standard Catalogue 2017

These images where shot at Karimoku’s large in-house photo studios by the Tokyo based photographer Gottingham. In the past few years, we at GDD have photographed Karimoku New Standard in real spaces such as actual apartments and offices. It was important to show that furniture, with its particular character, can fit into all kinds of spaces; eastern and western, new and old, private and public. For this catalogue, we decided to shoot in the artificial space of a stage setting in the studio. The challenge was therefore to stay true to the brand value of authenticity by still showing the furniture in a natural way, but without faking a real interior. To achieve this we created a set using larg ...
Stand Design

Salone Del Mobile di Milano, 2017

In the past years at the Salone Del Mobile, Karimoku New Standard exhibited in “real” spaces, such as actual apartments and office spaces in the centre of Milan.  It was important to us to show that the furniture, with its contemporary and unique character, fits into every kind of space, both eastern and western, new and old, private and public. In 2017, Karimoku exhibited for the first time in a booth at the Salone Del Mobile trade fair at Rho Fiera. The challenge for this exhibition was therefore to show the furniture in a natural way that would stimulate the imagination of the visitors, but without faking a real interior. To achieve this, the concept for the stand design wa ...
Art Direction

Catalogue for Karimoku New Standard 2016

David Galettli/GDD’s design of this second booklet catalogue for Karimoku New Standard is inspired by classic, grid-based, precise Swiss graphic design and combines the functionality of a manual with the reading experience of an editorial magazine. The booklet’s art direction involved development of the overall visual concept, definition of contents, selection of images and texts, copywriting of the editorial, concept for the interior photoshooting and the selection and direction of the collaborating graphic designer, photographer and stylist. The photographer Norio Kidera, who studied under Takashi Homma, and stylist Fumiko Sakuhara, who regularly works for Muji and other major companies, c ...
Production & Styling

Photo production for the Karimoku New Standard Catalogue 2016

These photos were shot in an apartment on the 10th floor of a 1970s residential building.  The building, found in Naka-Meguro in the center of Tokyo, had been transformed into a photo-studio. Well known photographer Norio Kidera and stylist Fumiko Sakuhara, who works for Muji among others, created these pictures using only natural light and a subjective point of view.  The goal and result are a soft and natural impression.  The setting, on the other hand, was deliberately kept abstract and imaginative.  Here the design played with shapes and colours, capturing a Karimoku New Standard that is open to the home and imagination of anybody that looks ahead and inspires. This p ...
Stand Design

IFFT, Tokyo 2016

The Karimoku New Standard stand at the IFFT (Tokyo International Furniture Fair) was the platform to present a series of sofas.  This series included a luxurious leather version of BIG-GAME’s Castor Sofa and a special edition of the sofa produced in collaboration with American fabric manufacturer Maharam.  The small space allotted did not allow for any additional installations, yet the relatively expensive pieces needed to be presented appropriately.  To achieve this end the furniture was not set up in scenes but staged as individual objects on large podiums. To emphasise and reflect the high-grade leathers and fabrics used on the furniture, the walls and floors were done in d ...
Stand Design

Interior Lifestyle, Tokyo 2016

For the Interior Lifestyle Fair in Tokyo, a fair which is oriented toward interior accessories, GDD represented Karimoku New Standard in 2016.  The stand GDD produced was characterised by a landscape of monolithic dark grey cubes that subdivided the space into 4 main areas.  These subtle cubes served as podiums without overwhelming the accessories they displayed or obstructing the passage through the stand. The floor and walls of the stand were made of the plain birch plywood which is a consistent design mainstay for Karimoku New Standard exhibitions.  The plywood as a material is honest, neutral and natural, with references to nordic modernism. 
Exhibition Design

Milan Design Week 2016

The Milan Design Week 2016 Karimoku New Standard exhibition, held in an atmospheric space hidden in the courtyards of the historic 5 Vie district, involved Italy-based Korean artist Chung Eun-Mo.  David Glaettli/GDD  invited Chung Eun-Mo to create an extensive installation that brings the Karimoku New Standard furniture into a dialog with her intriguing paintings. Karimoku New Standard furniture has the aspiration to penetrate the mundane and re-think objects, starting at their origins.  This design week exhibition was entitled Standard , not defined as normal, common, but as exemplary, directive. I felt that confronting the furniture with Eun Mo’s work could convey this conce ...
Stand Design

IMM, Cologne, 2016

In 2016, GDD returned to IMM as the stand designer, creator, and implementor for Karimoku New Standard. This iteration of the stand was assigned a square shaped layout with walls on 2.5 sides. Using the space given as a springboard for the stand’s concept design, GDD structured the area by creating an “inside” within the existing walls, and an “outside” with a different materialistion and atmosphere. The large walls of the “inside” area were equipped with multifunctional coloured wall module shelves that displayed accessories and doubled as abstract  “windows”.  The colours of the exhibited furniture were emphasised by simple, fundamental materials that also underlined the timeless ...
Product Development Support

Paper Porcelain for HAY

The Paper Porcelain series, designed by Dutch designer duo Scholten & Baijings, had originally been a limited edition, handmade in the studio of the designers. Inspired by cardboard models, the series was made using a specially mixed clay that would appear and feel like cardboard. Due to the special clay and the extreme thinness of the pieces, mass production seemed almost impossible to the brand HAY as it searched for a producer. Only when the designs were brought to Arita could they be realised by drawing on the skills and profound know-how of the Arita craftsmen. This project involved mediation between the Japanese producer Momota Touen, HAY and the designers.  Also provided by GDD wa ...
Production & Styling
Art Direction

Catalogue for Karimoku New Standard 2015

David Glaettli/GDD’s Karimoku New Standard 2015 catalogue was developed as a sales tool to distribute to dealers, architects and potential clients. Its design reflects the brand’s aim to balance the contemporary and the timeless.David Glaettli/GDD’s art direction for this first booklet form catalogue involved development of the overall visual concept, definition of the contents, selection of images and texts, concept development and implementation for the interior photoshooting and selection and direction of the collaborating graphic designer and photographer. The interior photos were shot in a traditional 100 year old townhouse in Kyoto. This house was also the former location of the Glaett ...
Production & Styling
Production & Styling

Photo production for the Karimoku New Standard Catalogue 2015

The photos produced for the 2015 Karimoku New Standard catalogue were shot by Japanese photographer Norio Kidera in a traditional Japanese townhouse in Kyoto. The house was also the location of Glaettli Design Direction’s studio, and a private showroom for Karimoku New Standard furniture.  For the two day photo shooting, the rooms of the house had been cleared out and staged. David Glaettli/GDD made the choice of the 100 year old house as a stage for the contemporary Karimoku New Standard furniture on the one hand to underline and refer to the Japanese origins of the brand and on the other, to show that good, timeless design fits and works in spaces of all sorts and eras. In fact, the u ...
Stand Design

IFFT, Tokyo 2015

For IFFT Tokyo 2015, GDD designed, created, and implemented a stand for Karimoku New Standard.  The stand’s main feature was a 12 meter long wall made of hinoki (Japanese cypress) plywood.  This impressive wall worked as a large stage for the furniture collection as well as a display area for framed photos by photographer Norio Kidera.  These exhibition photos, originally used in the Milan Design Week exhibition, illustrated the manufacturing and origins of the Karimoku New Standard collection.  The photos trace the story from the hardwood forests in the north of Japan that provide the source material for Karimoku New Standard, to the the sawmills that process the trees, ...
Exhibition Design

Tokyo Design Week 2015

For the Tokyo Design Week 2015,  David Glaettli/GDD selected the palette of a large gallery space within the very popular Tsutaya T-Site complex in Daikanyama, Tokyo. The scenography was conceived with and built in collaboration with Tokyo based constructor company TANK. The exhibition room had unusual proportions with very high ceilings, which posed the risk that the furniture would feel lost and out of proportion in the vast space. To address this challenge, exhibition podiums made of simple MDF were printed with different standard grids that turned into patterns interacting with the furniture standing on them.  The grid exposed the scale of the space and allowed visitors to measure and un ...
Exhibition Design

Milan Design Week 2015

For Milan Design Week 2015, David Glaettli/GDD took over an apartment for Karimoku New Standard.  On the third floor of a 1920’s palazzo in the Brera district, he created an installation portraying both the intimacy of a home and a public exhibition. Through personal photographs and a short movie by Japanese photographer Norio Kidera, the story of Karimoku New Standard was traced back to its origins.  To document the brand’s making, the photographs and movie explore the hardwood forests in the north of Japan that provide the source material for Karimoku New Standard, the sawmills that process the trees, and the large Karimoku factories in the Aichi prefecture, where the timber is c ...
Stand Design

IMM, Cologne 2015

For the first exhibition at IMM Cologne David Glaettli/GDD designed, created, and managed a stand for Karimoku New Standard.  The logistics of the stand were a surface of about 80m2 and a location in one of the main halls of the Messe Koeln. Recognising a creative opportunity in the “L” shaped layout of the stand area, GDD designed the shape as the defining feature for the articulation of the space.  White walls, podiums of birch plywood and white smooth melanin emphasised the colours of the furniture and underlined the timeless and functional design approach of the brand. This project involved concept and design, coordination with the fair operator and local constructor and superv ...
Product Development Support

Tea for Georg for Georg Jensen

Through the 1616/ Arita Japan project with Scholten & Baijings, Danish company Georg Jensen took notice of Arita and decided to produce a new series.  This series was named “Tea for Georg” and was designed by Scholten & Baijings in Arita as an OEM assignment. Making use of the profound know-how of the local craftsmen, nearly impossible designs could be realised.  For example the thin but perfectly flat top of a cake stand with a graphic print. This project involved mediation between the Japanese producer Momota Touen, Georg Jensen and the designers.  Also provided by GDD was project coordination, translation and the reviewing of product samples.
Art Direction

Video for Karimoku New Standard

On the occasion of the Karimoku New Standard exhibition at the Milan Design Week 2015, this video was produced to illustrate the origins of Karimoku New Standard furniture. Tokyo based photographer Norio Kidera shot the video in the hardwood forests of northern Japan. Depicted are the sawmills that process the trees, large Karimoku factories in the Aichi prefecture, and timber painstakingly crafted into impeccable pieces of furniture. This KNS video project work involved concept development and implementation, location, storyboard, selection and direction of the cameraman and supervision of post production. Video, editing: Norio Kidera Direction: David Glaettli
Exhibition Design

Tokyo Design Week 2014

With this Tokyo Design Week 2014 exhibition, Karimoku New Standard took over and refurnished a central Tokyo office space usually shared by a press agency, an editor and an architect. In this real world workspace setting, exhibition visitors saw, touched, and tried out Karimoku New Standard furniture in daily use. An additional special exhibition entitled Q&A - BIG-GAME curated by David Glaettli was held in the gallery space attached to the office. This special exhibition was a retrospective showcasing a selection of 10 products designed by BIG-GAME for 10 distinct companies over the past 10 years. Each of these 10 Big Game products was paired with one item local to Japan and selected by ...
Exhibition Design

Milan Design Week 2014

The fifth Karimoku New Standard exhibition in Milan was held in a white cube showroom with a spectacular fin de siècle courtyard just a few meters from the Castello di Milano. In order to expand on the success of the previous year, Karimoku teamed again with Arabeschi Di Latte for a second edition of Kitchen Library.  The exhibition embodied a temporary reading lounge centred around food, books & furniture and dedicated itself to conviviality and inspiration in everyday life. This time Arabeschi Di Latte supplied their impressive collection of vintage recipe books from all over the world, which were integrated into the installation and available for visitors to browse and read. As p ...
Stand Design

Maison&Objet, Paris 2014

For the second exhibition of Karimoku New Standard at Maison&Objet in Paris, David Glaettli/GDD designed a stand in the curated “NOW” area of the fair.  Channeling design concepts in order to make the best use of the limited space of about 40m2, David Glaettli/GDD structured the space with a landscape of podiums of different heights, and integrated the reception counter into one of them. David Glaettli/GDD underlined the timeless and functional approach of Karimoku New Standard by using simple, plain materials such as smooth white melamin podiums, an untreated birch plywood floor and light grey painted walls, as well as the characteristic colours of the collection. David Glaettli/GD ...
Exhibition Design

Tokyo Design Week 2013

The Tokyo Design Week 2013 exhibition was held at Lightbox Studio, a former industrial building in Aoyama and one of the most atmospheric exhibition spaces in central Tokyo. Under the title Out of the showroom - into the home, the exhibition showed the furniture in an unaltered setting, making use of the characteristics of the bright, open space. For the opening event chef and food producer Masayo Funakoshi created a food landscape inspired by trees and the colours of the Karimoku New Standard collection.
Exhibition Design

Milan Design Week 2013

In order to gain more exposure, the Milan Design Week 2013 exhibition was held in two locations.  A main show exhibited at the renowned Spazio Susana Orlandi and an additional installation exhibited at the Studio of Arabeschi Di Latte in the Lambrate area. Arabeschi Di Latte is a renowned food and event designer collective. In the relatively small space at Susana Orlandi, the coloured OSB-panel modules made for the previous Tokyo Design Week exhibition were upcycled to build basic display stages for the product line of the collection “A new standard in Japanese furniture making”. The exhibition had 11’000 visitors in one week. At the second location, the Arabeschi Di Latte Studio, David ...
Exhibition Design

Milan Design Week 2012

This third exhibition during the Salone Del Mobile was held at Erastudio, a gallery located in a historic palazzo of the Brera district in Milan. The furniture exhibited was scenically arranged in an otherwise empty atmospheric century-old room, together with selected other Karimoku New Standard products. In addition, David Glaettli/GDD collaborated with the Italian food and event design collective Arabeschi Di Latte. Arabeschi Di Latte selected  various foods  related to the theme of “Trees”, assigning one food arrangement for each of room of the exhibition. The exhibition development involved location hunting, negotiations, concept, planning, styling and the selection and coordin ...
Exhibition Design

Tokyo Design Week 2012

Under the title SCENES, the Tokyo Design Week 2012 exhibition was held in the GYRE building on Omotesando street in the center of Tokyo. The scenography was based on a simple system of modular OSB boards on frames, lacquered in the colours of the Karimoku New Standard collection. The panels were converted into colourful, graphical stages, that displayed the full product lineup in different scenes. The setting emphasised the connection of simplicity and functionality with the playful colourfulness of the Karimoku New Standard collection. (Project developed within Teruhiro Yanagihara studio.)

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