In order to gain more exposure, the Milan Design Week 2013 exhibition was held in two locations. A main show exhibited at the renowned Spazio Susana Orlandi and an additional installation exhibited at the Studio of Arabeschi Di Latte in the Lambrate area. Arabeschi Di Latte is a renowned food and event designer collective. In the relatively small space at Susana Orlandi, the coloured OSB-panel modules made for the previous Tokyo Design Week exhibition were upcycled to build basic display stages for the product line of the collection “A new standard in Japanese furniture making”. The exhibition had 11’000 visitors in one week. At the second location, the Arabeschi Di Latte Studio, David Glaettli/GDD had Karimoku New Standard team with Arabeschi di Latte and Verona/Miami based publisher Fortino Editions for an installation titled Kitchen Library. Kitchen Library was a reading lounge featuring Karimoku New Standard furniture, a temporary library curated by Fortino Editions, and catering of specially created drinks and snacks prepared in the open kitchen on site by Arabeschi Di Latte. The light space became a quiet and leisurely retreat, well appreciated by several hundred visitors during the busy Design Week.
David Glaettli/GDD’s project involvement included location hunting, concept, planning, styling, the selection and coordination of collaborators, and compilation of the press releases and press kits.
