Categories Exhibition DesignTags ,

Sumida Contemporary at Ginza Loft

The department store LOFT in Tokyo’s Ginza district invited Sumida Contemporary to exhibit. We juxtaposed existing products of the Sumida craftsmen with works of their collaborating designers as a teaser for our future products which were in the production pipeline at the time. The strong contrast between the traditional, often handmade craft products and the progressive designs sparked the imagination of the visitors and whetted their appetites for the upcoming collaborative products. The exhibited objects were also available for purchase.
Sumida Contemporary is a collaborative platform and a curated label for contemporary craft products, which launched in 2018. Sumida Contemporary combines the tradition and skills of a group of craftsmen with the innovation of selected international designers to develop a new generation of locally made products for an international market. Sumida city is one of the 23 wards of Tokyo and is located east of the Sumida river. Sumida produces a breadth of products from soap to lacquerware, glass, leather goods, watering cans, brushes, and everything in between. With the aim to support and promote Sumida and its historic industry, the Sumida city administration invited David Glaettli/ GDD to develop a design project. This invitation led to the creation of Sumida Contemporary.