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Video for Karimoku New Standard

On the occasion of the Karimoku New Standard exhibition at the Milan Design Week 2015, this video was produced to illustrate the origins of Karimoku New Standard furniture. Tokyo based photographer Norio Kidera shot the video in the hardwood forests of northern Japan. Depicted are the sawmills that process the trees, large Karimoku factories in the Aichi prefecture, and timber painstakingly crafted into impeccable pieces of furniture. This KNS video project work involved concept development and implementation, location, storyboard, selection and direction of the cameraman and supervision of post production.

Video, editing: Norio Kidera
Direction: David Glaettli

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