The design of the third booklet catalogue for Karimoku New Standard combines the eye-minded, minimalistic and upscale look of art catalogues with the functionality of an instruction manual. David Glaettli/GDD’s art direction for the booklet involved the development of the visual concept, definition of contents, selection of images and texts, concept development for the photoshooting of the scenes and the selection and direction of the collaborating photographer.
Graphic design: Haruhiko Taniuchi (desegno ltd.)
Photography (scenes): Gottingham
Styling: David Glaettli
Direction: David Glaettli