GDD/ Glaettli Design Direction specialises in creative direction, design consulting, branding and design management for Japanese manufacturers and international companies and institutions. We advise manufacturers on how to use their particular skills and technical know-how to position themselves in new markets, by means of a new generation of contemporary, innovative and commercially successful products.  We direct the creation of brands and product collections, and we coordinate the development of new products and product line-ups by drawing on an extensive network of international designers and creators. We support our clients to establish and promote new brands and products on the national and international market, collaborating with selected PR studios, photographers, graphic designers, distributors and buyers. We provide full direction and coordination, from the definition of concepts and strategy, to the selection and briefing of designers, the supervision of product development and the launch of sales at national and international exhibitions and trade fairs.


Karimoku Furniture Inc. (Karimoku New Standard)
Saga Prefectural Government (2016/ Arita)
Sumida City Administration (Sumida Contemporary)
A-Net Inc. (zucca)
X’S Co.Ltd. (Tajimi Custom Tiles)
Embassy of Switzerland in Japan (Swiss Design Made in Japan)

Collaborating Designers

Carlo Clopath
Christian Haas
Christien Meindertsma
Dimitri Bähler
Eun Mo Chung
Geckeler Michels
Hironori Inada / Stich&Sew
Ingegerd Raman
Jasper Morrison
Kueng Caputo
Kwangho Lee
Kirstie Van Noort
Leon Ransmeier
Max Lamb
Nathalie Du Pasquier
Pauline Deltour
Rikako Nagashima
Stefan Diez
Saskia Diez
Lucien Gumy
Scholten & Baijings
Shigeki Fujishiro
Yanagi Design Office
Sylvain Willenz
Teruhiro Yanagihara
Tomàs Alonso
Wataru Kumano
Studio Wieki Somers


David Glaettli

After interdisciplinary studies in art, communication and Japanese language in his hometown of Zurich, David Glaettli was trained in industrial design in Milan and Lausanne, where he graduated from ECAL.
He worked as a product and interior designer in Zurich before moving to Japan in 2008, where he joined the design studio of Teruhiro Yanagihara as designer and design director. In 2013, he founded Glaettli Design Direction Ltd. in Kyoto and since 2016, he and his company are located in Tokyo.
Glaettli Design Direction Ltd. specialises in creative direction, branding, design consulting and design management for Japanese and international manufacturers, brands and institutions. In Tokyo, David Glaettli has been teaching at Tama University as a guest tutor. David Glaettli is the creative director of the brands Karimoku New Standard, Sumida Contemporary and Tajimi Custom Tiles.

Press Clippings

David Glaettli has been featured in the following international printed magazines and publications:

Dadi Magazine, Switzerland (2012)
Annabelle Magazine, Switzerland (2013)
Loro Magazine, Japan (2013)
Pen Magazine, Japan (2013)
Le Figaro, Japan (2014)
Surface Magazine, Hong Kong (2015)
Elle Decor, China (2015)
Milk Magazine, Japan (2015)
Senken Newspaper, Japan (2015)
Elle Decor, Hong Kong (2015)
Tao Magazine, Hong Kong (2015)
Ming Pao Weekly Newspaper, Hong Kong (2015)
Perspective Magazine, Hong Kong (2016)
Ideales Heim, Switzerland (2016)
Pen Magazine (2016)
2016 / Table Of Contents, Phaidon (2016)
Jo Nagasaka: On My Mind, Lixil edition (2016)
Frankfurter Allgemeine Quarterly, Germany (2017)
Shotenkenchiku, Japan (2017)
Brand Kiosk, Germany (2018)
NZZ Magazin, Switzerland (2018)
AXIS vol.193, Japan (2018)
Raum und Wohnen, Switzerland (2018)
interiorlifestyle living, Japan (2018) 
Nikkei MJ, Japan (2018)
Sumida Brand, Japan (2019)
Wohnrevue, Switzerland (2019)
Wohnrevue, Switzerland (2019)
Monocle Magazine, UK (2019)
JET, Taiwan (2020)
Elle Decor Japan no.169, Japan (2021)
Design Anthology, Australia (2021)
Casa BRUTUS, Japan (2021)
FAZ Magazine, Germany (2021)