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David Galettli/GDD’s design of this second booklet catalogue for Karimoku New Standard is inspired by classic, grid-based, precise Swiss graphic design and combines the functionality of a manual with the reading experience of an editorial magazine. The booklet’s art direction involved development of the overall visual concept, definition of contents, selection of images and texts, copywriting of the editorial, concept for the interior photoshooting and the selection and direction of the collaborating graphic designer, photographer and stylist. The photographer Norio Kidera, who studied under Takashi Homma, and stylist Fumiko Sakuhara, who regularly works for Muji and other major companies, c ...
